Mill Mountain Theatre is seeking a Marketing Manager


Mill Mountain Theatre is seeking a Marketing Manager to develop and implement all of the company’s marketing, public relations, and advertising strategies. This 20-hr/week, year-round position reports to the Producing Artistic Director.

Essential Responsibilities and Duties

The Marketing Manager is responsible for developing and implementing marketing, public relations, and advertising strategies to achieve the organization’s earned income and branding goals, while adhering to a limited budget. Specific responsibilities include, but are not limited to:

  • Developing and executing strategies for single ticket and subscription (season ticket) sales
  • Negotiating contracts to ensure the most effective placement of print, radio and online advertising
  • Defining design and branding goals with PAD. Communicating design and branding goals and objectives to a graphic designer. Working with the graphic designer to produce print and online ads, flyers, posters, banners, and other printed materials and signage for each production
  • Working with the graphic designer on the layout and content of season brochures and playbills and overseeing printing and distribution
  • Communicating the goals, details, and deadlines to the graphic designer and ensuring that all materials are delivered on time
  • Managing media relationships; writing and distributing press releases, initiating preview story ideas, and ensuring that accurate listings of information are widely disseminated
  • Monitoring expenses throughout the year to ensure that budget goals are met
  • Regularly creating and analyzing reports to gauge the success of ticket sales and marketing efforts
  • Developing a marketing calendar for regular e-newsletters and social media posts and creating/ writing/sending the e-newsletters and updating social media pages
  • Developing special promotions to drive ticket sales and production awareness
  • Maintaining and making regular updates to the MMT website
  • Selecting photos for marketing and press use from the full set of proofs
  • Working with the Director of Development to ensure that sponsors receive appropriate recognition
  • Working with the Producing Artistic Director and Director of Education to ensure accurate and relevant information is included in all materials
  • Conducting and analyzing regular and special surveys to gather information about audience reaction to specific productions, demographics, and other patron behavior
  • Maintain up-to-date archives of press and advertising clippings and maintain photo archive

Core Competencies

A successful Marketing Manager will possess the following abilities and skills:

Marketing Experience:

Knowledge of and experience with marketing principles, especially as they relate to the non-profit arts market.

Priority Management:

Must have the ability to manage multiple projects concurrently, keeping a keen eye on details while juggling various priorities. Managing relationships and expectations to meet all stakeholders’ needs, while focusing on the overall branding and sales goals. Ability to adapt to changing situations and creatively problem solve is key.

Report and Budget Analysis:

Ability to generate and meaningfully analyze reports in MS Excel.


Must possess strong writing skills for multiple audiences – radio ad copy, press releases, show descriptions, brochure copy, e-newsletter communication, social networking updates.

Education & Experience:

2-5 years marketing experience, preferably in the performing arts. Bachelor’s Degree in Communications, Marketing or related field preferred. Knowledge of and passion for the performing arts, specifically theatre, is preferred.

Salary $18-24K based on experience and qualifications. Benefits include Flex Scheduling, tickets to shows and paid time off per Producing Artistic Director.

To Apply please submit your resume, letter of interest, contact info for three references and a relevant writing sample via email to: ginger@nullmillmountain.org with MARKETING MANAGER APPLICANT in the subject line.


No calls, please.


2017 Season Auditions breakdowns

Casting for the 2017 Season is complete with the exception of the following shows:

Performers of all racial and ethnic backgrounds encouraged to submit.

 Local children auditioning for A Christmas Story will be seen at separate auditions in the Fall of 2017.



Seeking LOCAL child actors who have onstage experience. *Auditions will be held Fall 2017.*

Ralphie Parker
Plays 9-10-years-old. The center of the story. Must be able to carry the action of the play forward. Seeking a smart, young actor stage experience.

Plays 7-8-years-old. Ralphie’s younger brother

Plays 9-10-years-old. Ralphie’s best friend- gets tongue frozen to the lamppost.

Plays 9-10-years-old. Ralphie’s other best friend

Esther Jane Alberry
Plays 9-10-years-old. Ralphie’s class mate…and the object of his affection. Sweet, cute, & smart.

Helen Weathers
Plays 9-10-years-old. Ralphie’s classmate. Smartest girl in the class. The boys also know she can beat them up

Scut Farkas
Plays 10-12-years-old. Dreaded school bully. Bigger & meaner than the other boys.




By Irene Ziegler

This will be performed as a staged reading.




You can also volunteer with Mill Mountain Theatre.


Call the Box Office

Tuesday - Saturday 9:45 am to 4:45 pm   |   Sunday 1 pm to 4:45 pm

1 Market Square SE   |   Roanoke, VA 24011

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