Job Title: Creative Director of Marketing
Reports To: Producing Artistic Director, Director of Development
Hours: Non-exempt full-time (40 hours), some nights and weekends
Starting Salary: $35-$37K
Health Benefits
PTO
Paid Holidays
Flex Schedule/ Some remote days approved
Flexible Start Date
Please submit cover letter, portfolio and resume/c.v to ginger@nullmillmountian.org
JOB SUMMARY
The Creative Director of Marketing is responsible for developing and implementing all of the company’s in-house marketing, public relations, and advertising strategies. The Creative Director of Marketing is responsible for promoting MMT’s events and mission through social media and engagement with press and news media outlets. They are responsible for collecting and distributing all media for MMT and keeping MMT’s online presence up to date.
DUTIES/RESPONSIBILITIES
Creating regular content for all MMT social media accounts including Facebook and Instagram.
Research new social media platforms and earned media opportunities.
Answering messages from patrons on our social media accounts
Researching, building, and maintaining community partnerships for shared marketing opportunities
Developing weekly email blasts to promote productions, classes, & special events
Updating all Community Calendars and media organizations
Working with the Director of Development on community engagement and donor relations
Working with the Producing Artistic Director on marketing/branding decisions, including the development and design of promotional materials
Creating and editing photo and video marketing material
Keeping MMT’s website up to date with new content and class registration pages
Developing and executing strategies for group sales, single tickets, subscriptions (season ticket) with the Producing Artistic Director, Business Manager, and Box Office Manager
Monitoring Marketing and Public Relations expenses throughout the year to ensure that budget goals are met
Writing and distributing press releases to media outlets for all programming and events
Working with Marquee Digital to create digital playbills
Design and coordinate print materials alongside SwiftPrint
Coordinate production videographer for archival and promotional footage
Maintain press release recipient email list
Uphold MMT’s brand guidelines and messaging
Creating and editing photos and videos for all social media content, with the exception of official production photos; this may involve attending classes and rehearsals to curate content
Creating basic graphic design for social media posts and promotional materials
Directing, shooting, and editing commercials for MMT and MMTC
Organizing creation and distribution of promotional materials, including banners, window treatments, sandwich boards, and posters
Writing show copy for digital and print promotional materials
Arranging TV and Radio interviews to promote productions
Working with the Director of Development to ensure that sponsors or groups receive appropriate recognition
Building and maintaining positive relationships with patrons for present and future sales through all PR
Conducting and analyzing regular and special surveys to gather information about audience reactions to specific productions, demographics, and other patron behavior
Evaluate and monitor current marketing strategies and measure KPI’s
QUALIFICATIONS
- Minimum 2 years experience in marketing/public relations or arts administration, preferably in the performing arts
- Social media management skills
- Graphic design skills (portfolio may be requested)
- Strong writing skills and press release experience (portfolio may be requested)
- Photo, video, or sound editing experience (portfolio may be requested)
- Experience working with Final Cut Pro, Canva, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Audition and Adobe Premiere Pro
- Donor relations experience
- Experience editing websites through WordPress
- Ability to generate and meaningfully analyze reports in MS Excel
- Strong customer service skills
- Photography experience
- Knowledge of and passion for the performing arts, specifically theatre
- Housing within driving distance of Roanoke (if relocating, MMT will provide housing for the first 4 weeks of the contract)
WORKING CONDITIONS
Mill Mountain Theatre operates on a flex work schedule. This job will require occasional work on nights and weekends.
All overtime will be compensated and must be approved by the Producing Artistic Director.
EQUAL EMPLOYMENT OPPORTUNITY
The purpose of the Equal Employment Opportunity Policy is to ensure equal opportunity in the conduct of all Mill Mountain Theatre business activities.
In addition, MMT business decisions shall be made without regard to the following: race, religion, national origin, sex, marital status, status with regard to public assistance, age, disability, U.S. veteran status, or sexual orientation.
It is the policy of MMT to provide an atmosphere free of:
Religious bias.
Harassment on the basis of a person’s national origin.
Discrimination against any employee or applicant because he/she is a disabled veteran.
Discrimination against any employee or applicant as a result of their physical disability in accordance with all applicable provisions of the Americans with Disabilities Act (“ADA”).
Diversity, Equity, Inclusion and Belonging
Mill Mountain Theatre is taking actionable steps to provide and increase opportunities for BIPOC artists and theatre-makers. We are focused to ensure authentic casting that reflects the creative vision of each work we produce. Our creative team is committed to fostering a safe environment for all, on and off our stage.
MMT cares about the well-being of our artists, staff, patrons and volunteers and is committed to diversity, equity, inclusion, belonging and anti-racism. We can do more. And we are.
AMERICANS WITH DISABILITIES ACT
The Americans with Disabilities Act (“ADA”) is intended to protect qualified individuals with disabilities against discrimination in employment and in the provision of services to the public. MMT is committed to compliance with the ADA and will engage in the interactive process with the candidate or employee to determine whether a reasonable accommodation can be found as soon as it is put on notice of the potential need for an accommodation. All employees are strictly prohibited from discriminating against qualified applicants or employees with actual or perceived disabilities, or patrons with actual or perceived disabilities. All requests for accommodation should be made in writing and directed to the Producing Artistic Director.
Full-Time Position. Flexible start date.
Please submit a cover letter, portfolio and resume/c.v to ginger@nullmillmountain.org
