Brand Guide - Mill Mountain Theatre

Brand Guide

Mill Mountain Theatre Brand Guide

These brand assets are designed to provide a comprehensive guide for Mill Mountain Theatre and Mill Mountain Theatre Conservatory’s visual identity.  By following these guidelines, Mill Mountain Theatre can maintain a consistent and strong brand identity that is recognizable and resonates with its target audience.

Mill Mountain Theatre Logos

The primary colors for Mill Mountain Theatre are red (#EC1B23), black (#040202) and white (#F5F5F5). These colors should be used consistently across all marketing and communication materials to maintain a consistent brand identity. Other colors can be used as accents, but they should be complementary to the primary colors.


Mill Mountain Theatre Conservatory Logos

The primary color palette for Mill Mountain Theatre Conservatory is blue (#0D284A), gray (#676767), black (#040202) and white (#F5F5F5). These colors should be used consistently across all education-based marketing and communication materials to maintain a consistent brand identity. Other colors can be used as accents, but they should be complementary to the primary colors.


2023 Show Logos

Mill Mountain Theatre’s posters are a powerful, recognizable visual representation of its brand identity that communicates its mission to inspire, entertain, enrich, educate and challenge audiences.


Additional Logos

Mill Mountain Theatre offers a diverse range of programs that cater to a variety of tastes and interests, including the Mill Mountain Music Series, The Fringe Series, and the Share the Magic Program. Each program has its own logos to distinguish them from one another and to create a strong brand identity for each program. By creating separate logos for each program, Mill Mountain Theatre is able to tailor its marketing and promotional efforts to each specific audience and generate excitement and interest for each program individually.

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540.342.5740

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1 Market Square SE   |   Roanoke, VA 24011

© Mill Mountain Theatre 2025. All rights reserved.

Mill Mountain Theatre is a tax-exempt 501(c)(3) nonprofit organization EIN # 54-0792067

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United States Institute for Theatre Technology  Southeastern Theatre Conference  Theatre Communications Group  Blue Star Theatres  No More 10 Out of 12s Diversity, Equity and Inclusion in the Workplace Certificate